Campaign URL Builder

Build custom campaign URLs with UTM parameters for tracking marketing campaigns in Google Analytics

Website URL

Enter the full website URL (without UTM parameters)

The full website URL (e.g., https://www.example.com/page)

Campaign Parameters

Fill in the campaign information to generate your tracking URL

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.
0 characters
Use utm_source to identify a search engine, newsletter name, or other source.
0 characters
Use utm_medium to identify a medium such as email or cost-per-click.
0 characters
Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
0 characters
Used for paid search. Use utm_term to note the keywords for this ad.
0 characters
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
0 characters

Generated Campaign URL

Copy the URL below to use in your campaigns

Fill in the required fields above to generate your campaign URL

UTM Parameter Reference

Complete guide to all available UTM parameters

Parameter Label Required Example Description
utm_id Campaign ID Optional abc.123 Used to identify which ads campaign this referral references
utm_source Campaign Source Required google Identify a search engine, newsletter name, or other source
utm_medium Campaign Medium Required cpc Identify a medium such as email or cost-per-click
utm_campaign Campaign Name Optional spring_sale Identify a specific product promotion or strategic campaign
utm_term Campaign Term Optional running+shoes Note the keywords for paid search ads
utm_content Campaign Content Optional logolink Differentiate ads or links that point to the same URL